Home Hero™
Simplifying the Retrofit Journey for UK Homeowners
A comprehensive energy-efficiency platform that educates users and generates qualified leads for retrofit services.
Visit ProjectYEAR
2024
INDUSTRY
Energy & Sustainability
SERVICES
- UX Strategy
- Web Design
- Lead Generation
- Information Architecture
Challenges
“The challenge was to create a website that educates visitors about energy-efficiency improvements, builds trust in a highly regulated industry, and simplifies a complex customer journey.”
Our Approach
A Streamlined Journey from Awareness to Enquiry
We designed a straightforward user flow: Awareness → Education → Trust Building → Enquiry. This minimizes friction and supports lead generation.
The clean and professional visual identity emphasizes white space, large imagery, and trust-focused messaging, combined with accessible layouts and a mobile-friendly experience.
The Results
Transforming Complexity into Confidence
The new platform effectively transforms a complex retrofit and funding process into a user-friendly experience, increasing homeowner enquiries and establishing Home Hero as a trusted partner.
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% LEAD GENERATION
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+ RETROFIT PARTNER
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“The challenge was to create a website that educates visitors about energy-efficiency improvements, builds trust in a highly regulated industry, and simplifies a complex customer journey.”
Founder
Home Hero
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